If you want to get the most out of the time and money you spend generating content, taking time to map your content to your buyer personas is well worth the investment.
Buyer personas are semi-fictional representations of your ideal customer based on market research and real data about your existing customers.
Information such as Age, Sex, Favored Search Engine, Location, Primary Social Network, Desired Content, will all assist you in creating a good buyer persona.
Important Statistics to Review
Companies that blog receive up to 55% more web traffic and 70% more leads.
46% of people asked said that they would be more likely to look for more information about a product or service if they saw it in an online video.
Social Media is used in 92% of all content marketing strategy plans. Blogs and Website Articles come in at the 80% range.